Vyvo brand resources and guidelines

For Global Corporate Branches

Vyvo Logo

Vyvo began as a technology company with a vision of making technology accessible, convenient, and working for its user. Our logo seeks to reflect simplicity and the cutting-edge, innovative, and revolutionizing aspects of our mission and vision. It reflects our company’s values and attributes today and the aspirations for tomorrow. With our tagline, summarizing the core of our beliefs and what we work towards every single day.

Approach

From the letter Y we will derive the construction of the four letters that make up the VYVO logo. Starting from an inclination of 30 °, the four circles determine the height and width of the element. The first circle (x) determinesthe top left bevel (A). The fourth circle (x) determines the lower right bevel.

Ratio

The construction of the letter Y is given by a relationship of the two disjoint and harmonic elements. Considering a certain X module, we divide the Y into 12 modules to obtain ratio and visual balance.From the center of the first element (A), respecting the roundness of the curves and the inclination of 30 °and we can obtain the second element (B) and its width. The height of the two elements is determinedby the modules: 4 for the first (A) and 12 for the second (B).

Construction

Following the letter Y’s stylization, we derive the construction of the four letters that make up the VYVO logo. Starting from an inclination of 30 °, the letter Y’s length and width, we created matching elements of design for the letter V and O.

Detailed look

A close examination of the stylized look of our lettering in the logo shows the curvature dictated from the geometry of the first derived element of the letter Y. It being implemented into the geometric design and style of the remaining letters that compose our logo.

Clear-space exceptions

The logo’s placement depends on the type of communication and use. Exceptions can be made in partial logo uses, as per in Apps where the ‘v’ in Vyvo is used for the icon, or as part of a button on limited space signage or links.

Clear-space

Clear-space around the logo is equal to the cap height of the O. For optimal uses of our logo, the space between any other graphic or image surrounding the logo should be maintained. It allows for distinction, familiarization with the brand, and upholding the aesthetic appeal.

Color

Palette Color
PRIMARY

Black

HEX #1A1A1A

RGB 26 26 26

CMYK 76 71 67 82

PANTONE Black C

Palette Color
SECONDARY

Grey Light

HEX #8c9091

RGB 140 144 145

CMYK 51 40 37 2

PANTONE P 179-9 U

Palette Color
TERTIARY

Grey Dark

HEX #262626

RGB 38 38 38

CMYK 74 67 63 71

PANTONE P 179-15 U

FAQ

A detailed answer to provide information about your business, build trust with potential clients, and help convince the visitor that you are a good fit for them.
A detailed answer to provide information about your business, build trust with potential clients, and help convince the visitor that you are a good fit for them.
A detailed answer to provide information about your business, build trust with potential clients, and help convince the visitor that you are a good fit for them.
A detailed answer to provide information about your business, build trust with potential clients, and help convince the visitor that you are a good fit for them.
A detailed answer to provide information about your business, build trust with potential clients, and help convince the visitor that you are a good fit for them.
A detailed answer to provide information about your business, build trust with potential clients, and help convince the visitor that you are a good fit for them.
A detailed answer to provide information about your business, build trust with potential clients, and help convince the visitor that you are a good fit for them.
A detailed answer to provide information about your business, build trust with potential clients, and help convince the visitor that you are a good fit for them.

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